Tuesday, April 20, 2010

Marketing 101

Heard as I drove along, half listening to NPR, my attention mostly elsewhere, "This segment brought to you by Barnes and Noble, offering the Nookie Reader." Say, what? Did I hear that correctly? The Nookie Reader? What? You can only download Jackie Collins novels? If I had been paying attention to popular culture and its attendant gizmos, I'd have been aware of the Nook eReader, a recent addition to the proliferating family of digital book devices. But I don't (pay attention, that is). Someone, somewhere, in the B and N marketing department must be giggling.

Menu item for the upcoming "Senior Prom" at the local senior center "Herb Roasted Airline Chicken". No kidding. Airline Chicken. Will they serve it on a styrofoam tray? Does it bounce? Will the next event feature "Elementary School Cafeteria Weiner Wraps"? It turns out, if I had been paying attention to food (which I don't, pay attention, that is), I'd have known that airline chicken is a type of cut that fits nicely on airline food trays. Regular people can get it without getting on a plane. Who knew?

Lately I have been obsessed with all things diaper. Pee containment has come a long way in the last thirty years. So far, in fact, that it seems to have come full circle. Almost. The young women in my life are having babies and, bless their environmentally responsible hearts, they are going to upholster them in cloth diapers which, in the modern world, are a little elusive. Babys R Us has them, but you know what they don't have? Pins. Or "snappies". Or any other way to keep them on the baby. The clerk suggested I look for pins at Fred Meyer (One stop shopping!) I haven't checked Freddies for diaper pins yet. But I know they have duct tape.